Saturday, 16 November 2013

Launch of Paperback English Version of "Edible Art"

Once the eBook version was launched, we decided to launch the smaller size A4 Landscape version of "Edible Art".

As Jacob was familiar with, as we have published Annikki's book about her last stages of her fascinating life in India, "...for the hour of His judgement is come:...",  our 1994 best-seller "Handbook for Survival in Finland" and also the 2009 Coffee Table Book, "Golden Reunion November 2009, Cathedral & John Connon School, Mumbai, India, Directory of 1959 Cathedralites", Jacob decided to stick with a known and tested service. There was an email from a company, Archway,  which worked with the international publisher Simon and Schuster, but they wanted us to buy a package which we already had, so that idea was thrown out.

Also there were no upfront fees to pay to We could pay for hatever services we int ennded to use.

Converting the Powerpoint presentation into a pdf file first seemed to be unsurmountable. Powerpoint did not offer the option to save as a pdf file. Also OpenOffice did not offer this alternative. But NeoOffice, the Mac Version of OpenOffice had an export feature and the document was saved as a pdf.

All the inside pages were uploaded onto and then the single front and back cover was created. The spine was a problem, and only after we receive the proof copy can we finalise it.

But we decided to launch the book and inform our friends about its availability.

The reaction was spontaneous and overwhelming. We will publish some of the comments we received in forthcoming posts.

Probably the most liked creation was Annikki's Pond Cake.

Whoever met Jacob was fascinated by this cake.

Now it has come to the process of marketing the book. We knew from our many relatives and friends that the book was excellent and would be well received. 
The first eBook, meanwhile, was sold to a nephew in Belgium who bought it as a present for his wife who loves cooking.

However, before the final marketing thrust, a proof copy has to be received and any final adjustments made.

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